OBJECTIVE: First, improve the efficiency of the online sign-up process for medical volunteers, keeping in mind that the client would like a short-term solution to be implemented immediately as well as a suggested long-term solution. Additionally, improve the effectiveness of the user experience of the RaceSafe app during race day.
ABOUT THE PRODUCT: RaceSafe is a medical mobile application used by medical teams to standardize sporting event coverage. It enables secure access to a runner’s cloud-based emergency information and facilitates prehospital care, tracking, and documentation in realtime. RaceSafe captures large amounts of medical information and analyzes the data to improve race medical care.
TIMELINE: 2 weeks
TEAM MEMBERS: Robyn Kwok, Amy Abito
PROCESS & METHODS: UX + UI + Visual
After extensive stakeholder interviews to discover main objectives and existing user research data, our team tried the online sign-up process ourselves, documenting each step required of volunteers in a sign-up flow to be analyzed.
Once we identified the main pain points within the sign-up process, we began sketching ideas for a streamlined user-flow and an improved user interface, noting which solutions would be suitable for immediate implementation and which would require more time and research.
We then created a prototype of the online sign-up process, and tested it at the nearby hospital with both medical professionals and non-medical volunteers. After gathering insight from the first round of testing, we made adjustments to the prototype.
Moreover, a heuristic evaluation of the RaceSafe app itself led to the creation of a streamlined injury documentation process and a redesign of the app's interface.
OBJECTIVE: Re-design the trip browsing experience for Intrepid Travel to ensure ease of use, keeping in mind an older demographic. Create a responsive site to allow for trip browsing using an iPhone.
ABOUT THE PRODUCT: Intrepid Travel offers adventure group tours in hopes of creating authentic experiences in international destinations. They are currently seeking to upgrade their digital experience in order to make searching for trips on their site much easier.
TIMELINE: 2 weeks
TEAM MEMBERS: Maggie Fisher, Kevin Tully, Amy Abito
PROCESS & METHODS: UX + UI
Our team began by deconstructing Intrepid Travel's current browsing process, the variety of trips offered, and how the information on the site was organized.
After creating a survey that reached more than 80 travelers between the ages of 18-75 to find out about traveling and booking habits, our team created an affinity diagram and began to analyze the data in order to create a browsing experience most in-line with users' expectations and needs.
Several suggested solutions were sketched in an effort to make the trip browsing and booking process efficient and (based on user requests) fun to use.
Noticing that users seemed to agree that "Trip planning is fun. Logistics are not," we created a series of sketches and wireframes to reflect a new browsing and booking process and were able to conduct 2 rounds of user-testing in order to improve the trip-finding experience.
OBJECTIVE: Design an online shopping experience for TrueSpirit, a school uniform company.
ABOUT THE PRODUCT: TrueSpirit is an e-commerce website that allows parents to shop for their students' school uniforms quickly and easily through the use of a "must-haves" checklist created by each school's administrators. Users can choose to browse the site independent of any school list, or reference a school-specific shopping list for fast and easy shopping.
TIMELINE: 2 weeks
PROCESS & METHODS: UX + UI + Visual Design
After analyzing the habits of online shoppers and researching personas, user flows were created to represent 2 key checkout flows on the e-commerce site.
An inventory of site information helped to produce a site map and navigation schema that would make an efficient shopping experience.
After a few rounds of sketching, wireframes were created and evolved into prototypes to be tested. Testing focused on those customers who wished to use a school's "must-haves" list and make a purchase.