Hello, and thank you for visiting.

My name is Amy, and I'm a user experience and visual designer living and working in San Francisco.

Before moving to the Bay Area, I studied visual communications and photography, using both mediums to explore questions about identity as fragmented, multi-faceted, and always changing. In school, packaging projects became studies in how identities (personal and commercial) are created and boxed, and how the stories and histories of people affect the way they navigate the world and make sense of their experiences.

For the last 3 years, I've used my design skills in branding, packaging and point-of-sale materials, learning about the role that design plays in helping a business communicate to its customers. 

The transition from visual design to user experience design seemed inevitable.

I became passionate about user experience design because it requires you to understand the people you design for, their needs - and to an extent - the history and circumstances that influenced the creation of those needs. 

I continue to be passionate about user experience because I want to design not just for myself, but for others - to serve a community and to help people understand and make sense of their world the way design helped me make sense of my own.

User experience at its best makes the process of passing on and receiving information effortless and graceful. Ultimately, I'd like to be a part of the process that seeks to design a better, more accessible world for everyone.